-
Getting Started with Claude Code – for marketers!
Claude Code is Claude in your terminal, working with your local files. A practical guide for marketers who want fast wins without “learning to code.”
-
The KPI Prism: Decomposing Mix vs. Performance
Every global SaaS KPI is a weighted average across sub-segments; separate mix from performance, or you will celebrate phantom wins and miss real declines.
-
Billing Success Rate: The Stealthberg KPI
Billing success rate is a top-five driver of SaaS revenue and the one most leadership teams never watch; a 90% auth rate forfeits a tenth of renewals.
-
Sea Level Rise Research
Could seaports defend against 2 meters of sea level rise? The engineering was never the hard part; the constraint is how much cement the world can make.