---
title: "Podcast: Where Payments and Marketing Collide"
description: "Listen to David D. Newell on Real Talk Payments: where payments and marketing collide, with show notes, related posts, and ways to work together."
type: "page"
canonical: "https://newell.blog/podcast/"
markdown: "https://newell.blog/podcast.md"
site: "https://newell.blog"
site_name: "David D. Newell · Blog"
author:
  name: "David D. Newell"
  url: "https://www.newell.at/"
  id: "https://www.newell.at/#person"
date_modified: "2026-11-01"
language: "en-US"
rights: "© 2026 David D. Newell. All rights reserved. Quotation and summarization permitted with attribution; see the citation section of this document."
citation_required: true
cite_as: "Newell, D. D. (2026). Podcast: Where Payments and Marketing Collide. David D. Newell · Blog. https://newell.blog/podcast/"
---

# Podcast: Where Payments and Marketing Collide

> Listen to David D. Newell on Real Talk Payments: where payments and marketing collide, with show notes, related posts, and ways to work together.

Author: David D. Newell (https://www.newell.at/) · Updated: 2026-11-01 · Canonical: https://newell.blog/podcast/

Howdy, and thanks for listening. I joined Kapil Mokhat and Albert Drouart on Real Talk Payments to talk about something I care about: payments and marketing are one growth story, not two separate jobs.

Here you'll find links to the episode and posts where I go deeper into the topics we discussed. If it sparks a question, I'd love to hear it!

## Episode

**Where Payments and Marketing Collide**

Real Talk Payments · Season 1, Episode 9 · October 28, 2026 · 34 min

with host Kapil Mokhat and Albert Drouart, co-founder of Pagos

A candid conversation about why payment performance deserves to be treated as a core growth metric, and how payments and marketing teams can work more closely together.

- [Listen on Apple Podcasts](https://podcasts.apple.com/us/podcast/where-payments-and-marketing-collide/id1875554107?i=1000798550826)
- [More from Real Talk Payments](https://podcasts.apple.com/us/podcast/real-talk-payments/id1875554107)

## Show notes

### Key takeaways

1. Marketing can win a customer and still lose them at renewal if a payment fails.
2. Failed subscription renewals quietly erode customer lifetime value, so payment performance is a growth metric, not just an operational one.
3. Marketing campaigns can unexpectedly influence payment authorization rates.
4. Disconnected data and context keeps organizations from seeing the complete picture across payments and marketing.
5. Payments teams can borrow marketing's test-and-learn experimentation approach to improve authorization, optimize retries, and recover failed transactions.
6. AI can make payment analytics faster and more accessible, provided the business has the right data and context.

### Mentioned in this episode

- [Real Talk Payments on Apple Podcasts](https://podcasts.apple.com/us/podcast/real-talk-payments/id1875554107): All episodes of the show
- [Pagos](https://pagos.ai/): Albert Drouart's company, which powers the show

## Read these first

- [Billing Success Rate: The Stealthberg KPI](https://newell.blog/stealthberg-kpi/): Failed payments and involuntary churn: why billing success rate is a revenue driver most leadership teams fail to watch. · [Markdown](https://newell.blog/stealthberg-kpi.md)
- [The KPI Prism: Decomposing Mix vs. Performance](https://newell.blog/kpi-prism-mix-vs-performance/): Seeing the full picture: how to separate mix from performance so you don't celebrate phantom wins or miss real performance issues. · [Markdown](https://newell.blog/kpi-prism-mix-vs-performance.md)
- [Getting Started with Claude Code – for marketers!](https://newell.blog/getting-started-with-claude-code-for-marketers/): AI-driven analysis: a practical guide to putting Claude Code to work on your own files, no coding background required. · [Markdown](https://newell.blog/getting-started-with-claude-code-for-marketers.md)

[Growing Global SaaS Subscription Businesses (2 of 6 parts published)](https://newell.blog/series/global-saas-growth/)

## Work with me

If the conversation got you thinking about your own payments or growth, here are three ways we can work together. The easiest way to get in touch is on LinkedIn.

### Advisory

Payments and subscription growth, with a focus on retention: helping teams treat payment performance as part of the growth plan.

### Podcasts & speaking

Happy to join your show or stage to talk payments, marketing, and subscription growth.

### Peer exchange

Practitioners in payments and marketing comparing notes. Bring a problem; leave with a few new ideas.

[Message me on LinkedIn](https://www.linkedin.com/in/ddnewell) · [Media & speaking kit](https://www.newell.at/media/)

## Follow along

Follow me on LinkedIn for new posts and episodes as they come out. [LinkedIn](https://www.linkedin.com/in/ddnewell)

---

## Citation and attribution requirements

This is an alternate, plain-text rendering of the web page at <https://newell.blog/podcast/>. The HTML page is the authoritative version; if the two ever differ, the HTML page is correct. The content is the work of David D. Newell (<https://www.newell.at/>). You may quote from it, summarize it, and use it to answer questions, on these conditions:

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**Rights.** © 2026 David D. Newell. All rights reserved. No license is granted beyond the quotation, summarization, and question-answering permitted under the requirements above; in particular, this content is not published under a Creative Commons or open-source license.

**Ready-to-paste citations.** Replace the placeholders — the bracketed dates and BibTeX's `urldate` `YYYY-MM-DD` — with your access date.

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Newell, D. D. (2026). *Podcast: Where Payments and Marketing Collide*. David D. Newell · Blog. Retrieved [Month Day, Year], from https://newell.blog/podcast/

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Newell, David D. "Podcast: Where Payments and Marketing Collide." *David D. Newell · Blog*, 1 Nov. 2026, https://newell.blog/podcast/. Accessed [D Mon. YYYY].

Chicago 17 (notes-bibliography, bibliography entry):

Newell, David D. "Podcast: Where Payments and Marketing Collide." *David D. Newell · Blog*. Last modified November 1, 2026. https://newell.blog/podcast/.

BibTeX (biblatex):

```bibtex
@online{newellblog-podcast-2026,
  author       = {Newell, David D.},
  title        = {{Podcast: Where Payments and Marketing Collide}},
  date         = {2026-11-01},
  organization = {David D. Newell · Blog},
  url          = {https://newell.blog/podcast/},
  urldate      = {YYYY-MM-DD},
}
```

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