Author: David
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Getting Started with Claude Code – for marketers!
Claude Code is Claude running in your terminal so it can work with files and repeatable workflows. This guide is written for marketers who are curious, perhaps a little apprehensive about technical tools used by software engineers, and want practical wins fast, without “learning to code.” Terminal is a non-graphical way that you can tell…
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The KPI Prism: Decomposing Mix vs. Performance
In global SaaS, every KPI is a weighted average of the same metric across many sub-segments. If you don’t separate mix effects from performance changes, it’s easy to celebrate phantom wins or miss real degradation.
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Billing Success Rate—The Stealthberg KPI
Billing success rate lurks beneath the surface of your metrics dashboard, invisible to most operators, yet capable of sinking even the most promising SaaS business
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Sea Level Rise Research
Could we adapt? I walked into the wrong room freshman year at Stanford and got involved with SUPERSLR. The questions: 1) could seaports around the world protect themselves against 2 meters of sea level rise, and 2) does enough construction capacity exist to meet the additional demand from such a massive project? Publications